IN-STORE TELESHOPPING

The retail landscape is constantly evolving. Data speaks clearly: 70% of consumers want a hybrid shopping experience that integrates online and offline. To attract and retain customers, stores must transform into engaging and interactive spaces. This is where Digital Signage comes into play as a protagonist.

Imagine being able to broadcast your teleshopping in real time on digital screens throughout your entire network of stores, breaking down geographical barriers and engaging a vast audience, both online and in-store.

This strategy not only expands the reach but also embodies the concept of omnichannel strategy.

To sum up:

• Increased Interaction: Customers can interact with products in real time, receive advice, and purchase directly online or in-store.
• Personalized Experience: Tailor-made video content for target and point of sale, for targeted engagement and a unique customer journey.
• Increased Conversions: Exclusive discount codes, product demonstrations, and personalized offers to incentivize purchases.

With Voome, the leading Digital Signage platform, you have the innovative solution to revolutionize the in-store experience:

• Create and manage personalized video content easily and intuitively.
• Broadcast teleshopping in real time on digital screens throughout your network of stores, ensuring perfect synchronization and a smooth experience.
• Interact with customers in real time through surveys, quizzes, and chatbots, creating engaging dialogue and increasing loyalty.
• Monitor teleshopping performance with precise analytical data to optimize strategies and maximize results.

To help you build a market vision, here are some examples of companies that have used these strategies worldwide:

• Macy’s conducted teleshopping for beauty and fashion products during the 2022 holiday season, achieving a +10% increase in sales of these products.
• Adidas collaborated with Alexia Putellas for a series of live streams during the 2023 Women’s World Cup, showcasing products sold in Adidas stores and offering training tips. The live streams generated a +25% increase in in-store traffic, demonstrating how real-time interaction can attract customers to stores.

In an omnichannel world, Digital Signage is a fundamental bridge between online and offline. Voome, with its cutting-edge platform and personalized solutions, allows you to create a unique and engaging phygital shopping experience, paving the way for the future of retail.

In conclusion, in-store teleshopping with Digital Signage offers a range of unparalleled advantages for businesses that want to increase conversions, improve the customer experience, and build a successful future in retail.

Contact us today to learn more about how Voome can help you implement this winning strategy.