As over 400,000 travelers prepare to pass through the iconic “Porte di Milano” at Malpensa Airport, an invisible technology is turning their arrival into an unprecedented immersive journey. This isn’t just digital signage; it’s a full-scale Digital Experience revolution. In this article, we dive into how the partnership between Voome and SEA Aeroporti has transformed existing infrastructure into a live stage. By leveraging native integrations and smart layering, we’ve brought the magic of the Olympics directly to massive LED walls in real-time streaming. Discover how we’ve scaled this technology—from global retail stores to corporate town halls—all without a single hardware change.
The thrill of the Olympic Games doesn’t start at the stadium; it begins the moment you step off the train. At Milan Malpensa Airport, specifically at the iconic “Porte di Milano” (the gateway connecting the terminal to the Malpensa Express), travelers are being greeted by more than just advertisements. They are stepping into a live, immersive experience powered by Voome.
In partnership with our long-standing partner SEA Aeroporti, we have turned one of Europe’s busiest transit hubs into a digital stage where the magic of the Olympics comes to life in real-time.
With over 400,000 arrivals expected at Malpensa throughout the Olympic period—including athletes, international delegations, and global fans—the pressure to deliver high-quality, reliable communication is immense.
For months leading up to the games, these massive LED walls showcased “The Emotion of the Games” exhibition, a curated video journey through Olympic history. Today, without changing a single piece of hardware or modifying the physical infrastructure, the experience has evolved. By simply adding a new layer within the Voome platform, we have activated live streaming across the “Porte di Milano” LED walls.
This transition highlights the core strength of our platform. While others rely on unprotected links or basic web players, Voome provides a robust, all-in-one ecosystem:
Native Integrations: We don’t just “link” to content. Our platform integrates natively with streaming protocols, social media, and data sources like Microsoft 365 and Qlik, ensuring a seamless and stable broadcast.
Smart Partitioning: Our CMS allows for complex partitioned screen layouts. We can broadcast the live gold-medal match on one section of the LED wall while simultaneously running critical airport information or sponsor content on another.
Security First: As an ISO 27001 certified product, we ensure that every stream and every data point is secure—a non-negotiable requirement for high-traffic public environments like airports.
The “magic” we’ve created for SEA is the same technology we deploy for Global Corporate Offices and Retail Chains.
Whether it’s a CEO delivering a live Town Hall for Christmas greetings across global branches or an influencer hosting a live stream across thousands of retail touchpoints, Voome makes it happen with a click. No infrastructure overhauls, just pure, remote-managed digital experience.
At Voome, we don’t just manage screens; we manage emotions. We are proud to be part of the Olympic journey, proving once again that with the right technology, every space can become a world-class stage.
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