A large national retailer operating across dozens of high-traffic stores was facing a familiar challenge: how to modernize the shopping experience without disrupting the physical flow of the store.
Shoppers were often frustrated by confusing layouts, missed promotional opportunities, long queues, and lack of information about products on the shelf.
With growing competition from online retail, the chain turned to Voome to make their stores smarter, more connected, and easier to navigate.
Challenge #1: Help Shoppers Find Their Way in Large Stores
Store navigation was a major friction point. Shoppers often stopped staff for help finding departments, services, or even single products.
Voome’s Solution:
They deployed interactive wayfinding kiosks at key points—entrances, intersections, and near service desks. Shoppers could search by product, category, or department and receive clear directions. With one tap, they could transfer the path to their phone via QR code and continue browsing.
The system even adapted content based on the time of day and store location, offering guidance in multiple languages.
Impact:
Customers felt more independent and confident. Staff had fewer basic questions, and store flow improved across all locations.
Challenge #2: Deliver Smarter, More Dynamic Promotions
Promotional content was static and generic across all stores—delivered the same way, regardless of time, inventory, or local trends. It lacked flexibility and relevance.
Voome’s Solution:
Marketing teams began using Voome’s dynamic signage engine to schedule promotions based on product availability, time of day, and customer patterns. A breakfast promo would appear near the bakery in the morning, while tech accessories would be highlighted in the afternoon near checkout.
With Voome’s central platform, campaigns were rolled out across the entire network in seconds—and adjusted by region or store as needed.
Impact:
More relevant offers led to stronger conversion rates and better alignment between in-store activity and broader campaign strategies.
Bonus Feature: Engaging with Stretch Monitors at the Shelf
One of the most impactful innovations was the use of stretch monitors integrated between shelves, placed directly in front of key product categories.
These ultra-wide screens:
Showed promotional videos, usage tips, or comparison charts
Reacted to customer interaction via touch or proximity sensors
Displayed QR codes linking to more product info, reviews, or related items
This turned ordinary shelves into interactive discovery zones, especially in beauty, wine, and electronics aisles.
Impact:
Customers spent more time exploring products, asking fewer questions, and felt more informed—leading to a noticeable uplift in basket size and product visibility.
Challenge #3: Reduce Queue Time and Improve Service Flow
Service desks and checkouts were often overcrowded, especially during peak hours. Customers felt confused about where to go, how long they’d wait, or whether staff were available.
Voome’s Solution:
Using Voome’s intelligent queue management, the retailer displayed real-time queue information on digital signage throughout the store. Tickets, counters, and waiting times were shown alongside promotional content—keeping customers informed and engaged while they waited.
Voome also provided dashboards for staff, helping them better manage peak flow and react quickly.
Impact:
Queue time perception dropped significantly. Stores became calmer and more organized, even during busy hours.
Behind the Scenes: One Platform, Total Control
Voome integrated smoothly with the retailer’s CRM, PIM, and POS systems, allowing marketing and operations to control all content and data from a single cloud-based platform. Every screen—from navigation kiosks to shelf monitors and service desk displays—worked together as part of one unified communication ecosystem.
With Voome, this retailer didn’t just modernize its screens—it transformed the in-store experience from entry to exit, aisle to checkout.
Smarter navigation, richer product engagement, and faster service—all from one powerful platform.
Place digital displays at aisle crossings and major entry points to show dynamic directions to departments, seasonal promotions, or high-traffic services like fresh food, pharmacy, or customer service.
Guide customers based on the time of day—breakfast items in the morning, lunch promotions at midday, or weekend family zones on Saturdays. Content adapts automatically to improve flow and engagement.
Use Voome to display wayfinding and service info in multiple languages, triggered by region, screen location, or customer demographics. Perfect for urban stores or tourist areas with diverse audiences.
Voome integrates with leading ad platforms, enabling screens to show targeted programmatic ads based on audience, time, or store location—turning your network into a monetizable media channel.
Create your own branded advertising channel across all store displays. Showcase partner brands, seasonal launches, or loyalty campaigns, and monitor performance centrally with Voome's analytics tools.
Use stretch displays between shelves to highlight key product features, nutritional info, usage tips, or companion products. With Voome, content can update based on stock levels, events, or nearby touchpoints.
Reduce perceived wait times by showing current ticket numbers, estimated wait, and service counter assignments—alongside branded content or live promos to keep customers engaged.
Install dedicated screens near pickup points showing order readiness by name or code. Integrated with your POS or logistics system, they reduce confusion and speed up collection.
Let customers choose their desired service (returns, loyalty desk, tech support) from a central digital kiosk. Voome routes them to the right desk and displays estimated wait time and navigation hints on nearby screens.
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