In the competitive cruise industry, guest expectations are higher than ever. Whether they’re discovering destinations, booking a last-minute show, or simply finding their way around a vast ship, passengers expect real-time information, intuitive navigation, and an engaging, seamless experience.
That’s where Voome comes in—an intelligent digital signage platform that redefines how cruise lines connect with guests, combining smart content delivery, real-time adaptability, and powerful integrations into one centralized ecosystem.
The Challenge: Information Overload and Disconnected Communication
Cruise ships are like floating cities—with thousands of guests, hundreds of staff, dozens of activities, and countless services to coordinate and promote. Traditional communication tools like printed materials and PA announcements simply can’t keep up.
From onboard navigation and activity schedules to restaurant promotions and emergency alerts, cruise lines needed a better way to deliver clear, targeted messages—without overwhelming guests or crew.
Voome provided a centralized digital signage solution that brought dynamic, timely, and location-specific communication to every part of the ship. But what made it truly effective was its ability to adapt in real time, deliver interactive content, and integrate with both onboard systems and cloud infrastructure—even in the middle of the ocean.
Instead of traditional maps, Voome enabled real-time wayfinding using digital screens that guide guests to key areas like spas, theaters, restaurants, or cabins. Integrated presence sensors track crowd density in each area, allowing the system to suggest alternative routes or display real-time occupancy to balance foot traffic and enhance comfort.
From breakfast menus to wine tastings, Voome helped promote dining and leisure activities with time-based, location-specific content. Stretch displays near shelves provided real-time pricing and details synced from the PIM system. And for monetization, screens supported programmatic advertising platforms like Hivestack and Pladway, while also offering the cruise line its own internal branded ad channel.
In case of emergency or important announcements, Voome instantly overrode scheduled content to broadcast evacuation instructions or urgent updates in multiple languages—fully integrated with the ship’s safety systems. On a lighter note, it also supported live streaming of shows, port excursion guides, and daily highlights.
One of the biggest challenges for cruise operators is connectivity. While sailing, network access is limited, and yet systems must continue running smoothly. At the same time, it’s essential that content remains up to date, especially when new campaigns or updates are pushed from headquarters.
Voome solves this with a hybrid infrastructure model:
On-premise servers manage content delivery and device control locally, ensuring everything runs seamlessly while offline or at sea.
Cloud-based tools allow the marketing or operations teams on land to push updates, schedule campaigns, and monitor system health across the entire fleet from a single interface.
This hybrid approach ensures maximum performance without compromise—whether you’re docked or sailing in open waters.
By implementing Voome, the cruise line saw dramatic improvements:
Passengers reported a more enjoyable and stress-free experience
Staff had fewer repetitive questions and more time to focus on service
Marketing teams pushed campaigns faster, with targeted segmentation
Operations teams gained real-time visibility and control
Sales from onboard services increased due to smarter, more visible promotions
Safety procedures were modernized with integrated alerts and messaging
Using presence sensors, Voome tracks how many people are in each area—like restaurants, bars, lounges, or pool decks. When occupancy exceeds a safe threshold, digital signage automatically alerts staff and redirects guests to less crowded areas.
At entrances to event spaces or dining rooms, screens display a visual indicator (e.g., green/yellow/red) based on current occupancy. Integrated with safety protocols, this helps enforce limits and encourages smart guest movement without staff intervention.
In case of an alert (e.g., fire, weather, or medical emergency), Voome instantly overrides regular content to display evacuation routes and safety instructions—tailored to each zone. The system integrates with the ship’s emergency protocols for real-time responsiveness.
Upon boarding or entering a new day, screens show dynamic welcome messages, weather updates, daily itineraries, and port info—fully customized by deck or location to ensure relevance and clarity.
Let shoppers take control. By scanning a QR code, they can browse collections, watch videos, or view recommendations directly on the in-store screen—personalizing the experience on the spot.
Guests can watch live performances, captain announcements, or daily recaps directly on digital displays throughout the ship—keeping them informed and entertained, even from their lounge chairs or cabins.
Voome detects the area or guest profile and automatically displays information in multiple languages—ensuring all nationalities receive clear updates, schedules, or service info without needing printed materials.
Before each show or activity, directional screens activate with real-time arrows guiding guests to the correct theater, lounge, or meeting room. They adjust based on crowd flow and nearest routes—reducing congestion and late arrivals.
Screens near high-traffic areas notify guests of upcoming events, start times, and remaining capacity—encouraging them to head over early or choose another time slot if needed.
Touch-enabled kiosks let guests search for activities, restaurants, or cabins. They can then follow a personalized route displayed on-screen or send directions to their phone via QR code for a smooth, self-guided journey.
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