MUSEUM & ENTERTAINMENT
USE CASE

Case Study

Different Solutions
for Different Needs

CURATING EXPERIENCES BEYOND EXHIBITS
HOW VOOME ENHANCES MUSEUMS AND EVENT

Bringing Spaces to Life — How Voome Transformed Visitor Experience in Museums and Events

In today’s fast-evolving cultural landscape, museums, exhibitions, and event venues face new challenges:
Visitors expect more than just displays or performances — they expect immersive, interactive experiences that inform, guide, and captivate them at every step.

Static signs and printed materials are no longer enough.
This is where Voome’s digital signage platform makes the difference — creating dynamic, real-time communication ecosystems that elevate every visit into a connected, unforgettable journey.


The Challenge: Static Communication in a Dynamic World

Traditional cultural spaces often rely on static tools: printed panels, maps, handouts, and PA announcements.
While these methods can work in small settings, they quickly become limiting when exhibitions grow, visitor numbers rise, or events need flexible, real-time communication.

Organizers and curators struggle with:

  • Updating information efficiently

  • Managing visitor flow during peak times

  • Engaging diverse, multilingual audiences

  • Monetizing spaces through partner promotions or ticket upselling

In many cases, the result is visitor confusion, operational stress, and missed opportunities for engagement and revenue.


The Voome Solution: Dynamic, Interactive Visitor Journeys

Voome introduced an intelligent, scalable digital signage platform designed to inform, guide, and inspire — perfectly suited to the flexible needs of museums, exhibitions, and entertainment venues.


Smarter Navigation and Wayfinding

Visitors no longer need to search for printed maps or ask for directions.
With Voome, dynamic screens and interactive kiosks provide real-time wayfinding, helping people navigate exhibitions, find specific collections, locate services like restrooms and cafés, or move between event spaces with ease.

Content adapts automatically based on:

  • Visitor flow (thanks to presence sensors)

  • Event schedules and room availability

  • Time of day or special announcements

This makes movement intuitive, reduces crowding, and improves the overall visitor experience.


Engaging Content and Immersive Storytelling

Beyond simple guidance, Voome transforms displays into dynamic storytelling platforms.
Screens can show curated videos, artist interviews, behind-the-scenes footage, and interactive timelines that deepen engagement and provide richer context around exhibitions or shows.

At events and performances, displays promote upcoming activities, share artist spotlights, broadcast highlights, and even stream live backstage content to keep audiences connected and excited.


Promoting Events, Shops, and Monetization Opportunities

Voome doesn’t just enhance the cultural experience — it also drives revenue.
Digital signage becomes a powerful tool for promoting:

  • Ticket upgrades (e.g., VIP access, backstage tours)

  • Museum shops and branded merchandise

  • Partner promotions and sponsor visibility

  • Food and beverage offers in lounges and cafés

Campaigns can be scheduled, updated in real time, and even segmented by area, audience type, or ticket level — all centrally managed from Voome’s cloud platform.


Real-Time Messaging and Emergency Management

In spaces where safety is critical, Voome ensures that communication can pivot instantly.
From last-minute schedule changes to weather alerts or emergency evacuations, digital screens can override scheduled content to display urgent, clear, multilingual instructions without delay — keeping visitors safe and informed.


The Results: A New Era of Visitor Engagement

By adopting Voome’s digital signage solutions, museums and entertainment venues have achieved:

  • Higher visitor satisfaction and engagement scores

  • Smoother visitor flow and reduced congestion at key points

  • Increased revenue from promotions, merchandising, and upselling

  • Better attendance at secondary events and temporary exhibitions

  • Stronger brand perception as innovative, modern cultural spaces

Voome’s hybrid infrastructure — combining on-premise resilience with cloud flexibility — ensures that content is always fresh, adaptive, and operational even during network interruptions or large crowds.

From Entry to Emotion Designing the Visitor Journey

Welcome visitors with dynamic screens that show the day's highlights, featured exhibitions, and suggested routes. This helps guests plan their visit from the entrance and creates an immediate sense of direction and excitement.

As visitors move through the space, strategically placed screens adapt based on time, flow, or exhibit focus — guiding them to the next room, point of interest, or interactive station. Content can change depending on visitor density or event timing.

 

Screens offer quick access to content in multiple languages. Visitors can scan a QR code to follow the tour on their phone, enriching their journey with behind-the-scenes videos, curator commentary, or augmented details.

Smarter Queues, Smoother Visits Integrating Signage and Flow

At museum or event entrances, screens show live ticketing queue numbers, wait times, and guided instructions to check-in zones or fast-track lanes — keeping guests informed while reducing anxiety.

Integrated with presence sensors, Voome signage shows real-time capacity status (e.g., “Low / Moderate / Full”) for galleries or event spaces. It helps manage visitor flow while encouraging movement toward less crowded areas.

 

For group tours, private viewings, or VIP access, digital screens can display personalized messages, room assignments, or route guidance — avoiding verbal announcements and ensuring smooth, private transitions.

Real-Time Moments Dynamic Updates for Live Events

Whether it’s a film screening, artist talk, or live concert, Voome displays real-time updates and schedule changes on screens throughout the venue — ensuring guests always know what's happening and where to go next

Screens outside performance spaces display live countdowns to showtimes, teasers, or highlight reels. During the event, selected screens in lounges or overflow areas can stream the event live to extend the experience.

 

Sudden change in room, technical delay, or early access? With Voome, staff can instantly push visual alerts or directional arrows to every relevant screen — keeping the experience smooth without interrupting the flow.

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