VOOME FOR MARKETING TEAMS • RETAIL, FASHION, GDO & SHOPPING MALLS
For CMOs & Marketing Directors For Trade & Retail Marketing For Brand & Visual Merchandisers
SIMPLIFY & AMPLIFY IN-STORE COMMUNICATION

Marketing creates the campaign.
Every store comes to life in 30 seconds.

For those leading marketing across retail, fashion or grocery chains, the real challenge is not creating a campaign: it is getting it onto every store screen in real time, keeping it 100% on-brand without chasing store managers or opening IT tickets. With Voome, every screen and in-store audio system becomes your brand’s private TV network.

Marketing’s challenge today

Large files sent by WeTransfer, USB drives in stores, expired window promotions and five-day waits to launch a flash offer.

Marketing with Voome Cloud

Instant publishing by city, store format or weather. Live Instagram/TikTok social walls and no extra work for store staff.

Sofia R. Retail Marketing Director
CASE STUDY PROTAGONIST
Sofia R. — Omnichannel Marketing Director
Manages 120 European boutiques • 480 screens and in-store radio
120 Connected Stores
Digital display in a retail storefront
RETAIL SETTING • STORE WINDOW Storefront display + fitting-room screens + in-store audio
No local staff required
WHAT PLAYS ON THE STORE’S 16:9 SCREEN: Weather Trigger Active
Storefront Channel • Northern Italy Cluster Rain in Milan Rainwear Promotion
Autumn ’26 Campaign
RAINWEAR
CAPSULE
4K video synced with IG Reels and in-store radio
Marketing Impact
+38% Dwell Time
+24% Outerwear Sell-Through
Scheduled by the HQ Marketing Team Certified Proof of Play
CAMPAIGN TIME TO MARKET
30 seconds

Launch a flash offer across 10 or 1,000 stores at once.

BRAND CONSISTENCY
100% On-Brand

Templates with official TrueType fonts locked by central Marketing.

SOCIAL-TO-STORE
IG & TikTok Live

Extend your social investment by bringing Reels directly into stores.

IT DEPENDENCY
Zero Ticket IT

An interface for marketers and content creators, not programmers.

INTERACTIVE USE CASE • A DAY WITH THE MARKETING TEAM

Four real marketing challenges. One platform.

Voome’s four marketing capabilities (1. Location Targeting, 2. Social Media Integration, 3. Playout & Flash Override, 4. Live Streaming In-Store) come to life in Sofia’s day. Select each step to see the store setting and the corresponding 16:9 screen.

MARKETING SCENARIO 01 • CLUSTER TARGETING

Tailor Campaigns by Location, Time, or Audience

The Marketing team tailors messages to each store, city or screen zone: regional grocery offers, new fashion collections or high-traffic mall messages, all without manually sending files.

Digital screen in a retail storefront
Retail setting: a storefront screen managed from a central Marketing workspace.
Schedule by product, city, season or store profile
Fully remote control from the Marketing desk
SIMULATED 16:9 IN-STORE SCREEN
● Cluster: Flagship vs Grocery
Voome Marketing Channel Manager • 16:9 Zero Manual USB / 100% On-Brand
Cluster A: Fashion Flagships (Milan/Paris)
AUTUMN
RUNWAY ’26
4K Video + In-Store Radio Mood
Cluster B: Grocery Stores
Fresh Produce -30%
Scheduled 08:00–13:00
Cluster C: Shopping Mall
Store Locator + Coupon
High weekend footfall
Manage 5 or 10,000 stores from one Marketing interface Certified Proof of Play
The result for Marketing: more visual impact, less operational complexity. Request a Demo for Your Brand

Complete Independence from IT

The Marketing team uploads videos, sets campaign start and end dates, connects Instagram feeds and monitors playback without opening an IT ticket.

Your Brand’s Private TV Network

Automate schedules by time of day, stock availability or local weather, with instant overrides for exclusive launches or flash sales.

From 5 to 10,000 Stores Under Control

Faster rollouts, instant updates and certified proof-of-play reports for every promotion or supplier co-marketing campaign.

ENTERPRISE CONTENT & DATA VISUALIZATION NATIVELY PROTECTED

Unlock enhanced communication with
Voome Digital Signage Cloud Platform.

Schedule a live session with our engineers to test the 3-Layer CMS Editor,
Zero-Gap Playout Engine and Multi-Department Governance on your own
use cases.