Voome News CLICK TO BRICK: THE EVOLUTION OF HYBRID MARKETING How many times has your creative team had to rebuild an asset from scratch to fit in-store screens? Or worse, how often were window prices not aligned with your e-commerce? Integration is the Holy Grail of operational efficiency. And modern Digital Signage cannot be an island. At Voome, we believe the signage platform must talk via API with the rest of your ecosystem: ✅ Automated Social Walls to bring UGC in-store. ✅ ERP/PIM Integration for instant price updates. ✅ Programmatic Advertising to manage complex media campaigns. You don’t need to “learn a new trade.” If you can manage a campaign on Meta, you can already manage a Voome network. Same targeting logic, same need for precise analytics, but real physical impact. Let’s bring the web User Experience inside the store walls. If you work in digital marketing in 2025, your Tech Stack is likely locked in. You live inside Meta Business Suite and Google Ads dashboards, while your creative teams work magic on Canva and Adobe Creative Cloud. You have a crystal-clear vision of the Funnel, e-commerce, and online User Experience. Yet, there is a crucial touchpoint that often remains an isolated silo, managed like it’s still the 90s: the screen in the physical retail store. At Voome, we believe Digital Signage isn’t just “a TV on the wall.” It is a full-blown performance marketing channel. For those coming from the web world, the good news is that the logic is identical. If you can manage a social campaign, you already know (almost) how to manage an Enterprise Digital Signage network. Here is how to translate your digital skills into the physical world using an advanced solution like Voome Digital Signage Cloud Platform. 1. From Static Layouts to Dynamic CMS: Beyond the PDF We all know the classic workflow: the designer creates the visual in Photoshop or lays out the poster in InDesign. File closed, sent to print (or exported as a JPG on a USB stick), end of story. This approach is obsolete in modern retail. In Digital Signage, the CMS (Content Management System)—like Voome’s—is not just a repository, but a real-time rendering engine. Think of it as the shift from a static PDF to a responsive website. InDesign manages static space. Voome manages space and time. On our platform, you don’t just upload a “flat” image. You work in Layers, exactly like in Photoshop, but they are alive. The background is a 4K video, above it is a transparent layer with Price Points pulled dynamically from your ERP, and in the corner, a live weather or social widget. You aren’t “drawing”; you are “programming” a data-driven visual experience. 2. Segmentation & Targeting: From “Social Network” to “Physical Zone” On social media, the golden rule is: Right content, right audience, right platform. You don’t post the same content on TikTok (Gen Z, entertainment) as you do on LinkedIn (B2B, corporate). You differentiate the message based on the digital “place.” Digital Signage applies this exact logic but maps the physical territory. The Window Display: This is your Instagram Feed or Meta Ads. It must capture attention in 3 seconds (Awareness). This is where eye-catching videos and flash promos belong. In-Store & Shelf: This is your Landing Page or E-commerce Product Page. Here, the customer is already “acquired.” Screens must inform, explain, and drive Up-selling and Cross-selling. With Voome, you can target based on geographic location (North vs. South, City Center vs. Mall) or store zone, exactly like creating Custom Audiences in your Business Manager. 3. The Playlist is Your Editorial Calendar (With Superpowers) You know the drill with scheduling tools like Sprout Social or Hootsuite: you decide the day, time, and frequency of posts. In Digital Signage, this is called a Playlist, but it’s an editorial calendar powered by Dayparting. Morning (8:00 – 11:00): The coffee shop promotes cappuccinos and croissants (Breakfast target). Lunch (12:00 – 14:00): The same screen automatically switches assets to push the Business Lunch. Afternoon: Happy Hour mode on. No human intervention is needed every time. It is Marketing Automation applied to the physical world. You set the rules once in the Voome CMS, and the system distributes the content across 10, 100, or 1000 screens in sync. 4. Analytics & Diagnostics: Beyond “Vanity Metrics” to “Device Health” An offline website is a disaster for revenue. That’s why you monitor server uptime. In Digital Signage, a black screen is the enemy. This is where the substantial difference between a USB player and an Enterprise solution comes into play. You need an advanced Diagnostics tool: Is the device online? (Heartbeat) What is playing? (Proof of Play) Is the CPU temperature okay? While Google Analytics tells you who visited the site, Voome’s diagnostics ensure the “site” (the screen) is actually visible. And thanks to integration with sensors and Computer Vision, today we can even track real Impressions and Attention Time, closing the metrics loop exactly like on the web. 5. Retail Media & Programmatic: Monetizing Your Space (pDOOH) If you manage media budgets, you know Programmatic Advertising. You buy ad space via real-time bidding to reach your target. Digital Signage has brought this logic to the physical world (pDOOH – Programmatic Digital Out of Home). Your screens are not just a cost center: they are Digital Real Estate Assets. You can become a “Publisher” yourself. Do you have a network in a supermarket? You can sell ad slots to the brands you carry (e.g., Coca-Cola, Barilla) programmatically. Host third-party campaigns when you don’t have priority proprietary content. All of this is managed by the same Voome platform, seamlessly integrating ad-tech flows. 6. API Integration: The Holy Grail of Efficiency We arrive at the Pain Point for many marketing teams: duplication of work. “I made the post for Facebook, now I have to remake it for the screen, then send it via WeTransfer…” Stop. Modern Digital Signage integrates via API and Feeds with your web ecosystem. Uploaded a

A Guide for System Integrators How to Choose the Right Digital Signage Platform In the digital signage market, system integrators face a growing challenge: managing diverse display networks while ensuring scalability, security, and seamless integration with enterprise systems. This guide explores the key criteria for choosing the right platform from device management to open APIs and compares leading international vendors. A practical perspective for those seeking not just software, but a reliable technical partner. In digital signage, creativity isn’t the problem anymore management is.Anyone running a network of screens knows the challenge isn’t turning them on, but keeping them alive, updated, and synchronized across multiple brands, devices, and locations. For system integrators, that means balancing technology, margins, and scalability. The right vendor makes the difference between a sustainable project and a technical nightmare. The New Challenges for System Integrators Over the past few years, complexity has shifted from content to infrastructure: different hardware brands (Samsung, LG, BrightSign, Android) constant firmware updates hundreds of remote devices across hybrid networks the need to integrate with CRM, BI, and marketing tools So the real question isn’t “which CMS?” anymore, but “which platform truly connects all of this?” What a Vendor Must Deliver in 2025 1. Real Device Management Not just an online/offline status list — but remote control, reboot, OTA updates, and proactive alerts.Every manual intervention costs time and margin. 2. Open Architecture APIs aren’t a “nice to have” anymore — they’re the foundation.From CRM to weather feeds, vendors must provide clear documentation and open endpoints. 3. Multi-Vendor, Multi-OS Support The market isn’t monolithic. Hardware changes, clients don’t.A vendor locked into specific displays risks limiting the integrator’s growth. 4. Security and Governance Single Sign-On, user roles, and action logs matter.Enterprises demand control and accountability, not just freedom. 5. Onboarding and Local Support No integrator wants to spend hours in a queue with offshore support.The real advantage often lies in proximity — technical help that speaks the same operational language. Main Players Compared Vendor Strengths Limitations Broadsign Full ecosystem for OOH and programmatic digital advertising Too focused on media owners Navori / Signagelive Enterprise CMS, API-first, strong analytics Complex implementation, higher cost Scala Omnichannel integration, enterprise-grade reliability Less agile for fast rollouts Samsung MagicINFO Tight hardware + software integration Closed ecosystem, Samsung-only Xibo Open source, low cost, flexible IT-heavy setup, fewer enterprise services Voome Cloud platform, multi-vendor device management, European support Lower international visibility, but strong enterprise base (Analysis based on public product data and integrator feedback.) Why Local Support Still Matters A vendor’s job isn’t just to sell licenses — it’s to reduce friction.The real difference shows when an integrator faces an issue at 8 a.m. and finds a real technician who can fix it right away.That moment is worth more than any feature list. Conclusion The digital signage industry is maturing fast.The competition is no longer about who has the prettiest interface, but who ensures reliability, interoperability, and true technical partnership. If you’re exploring new platforms or want to test an API-ready, multi-vendor CMS, this is a good time to start a conversation.Not to buy — but to build something that lasts. You choose us for Reliability Safety Assistance BOOK A DEMO How to Choose the Right Digital Signage Platform: A Guide for System Integrators October 23, 2025A Guide for System Integrators How to Choose the Right…Read More Boost Your Digital Signage with Native Google Workspace Integration via Voome July 11, 2025Ottimizza i processi interni Boost Your Digital Signage with Native…Read More The Digital Signage Market: A Golden Opportunity for Distributors and Resellers in the UK and Beyond June 17, 2025Voome News The Digital Signage Market: A Golden Opportunity for…Read More

Voome News The Digital Signage Market: A Golden Opportunity for Distributors and Resellers in the UK and Beyond This article delves into the booming global and UK digital signage market, outlining the significant opportunities for distributors and resellers. Learn about market growth trends, the critical role of advanced software, and how to identify trusted international partners for success in this dynamic industry. 0:00 / 0:00 The Digital Signage Market The technological landscape is constantly evolving, and few sectors reflect this dynamism as much as digital signage. It’s no longer just about screens; it’s about intelligent communication platforms that are redefining interaction between businesses, employees, and customers. For distributors and resellers keen on new opportunities, this market represents an exponentially growing niche, with significant business potential in the UK and globally that warrants close attention. Numbers that Count: A Rapidly Expanding Market Globally, the digital signage market is a burgeoning giant: it is projected to reach $45.9 billion by 2030, with an impressive Compound Annual Growth Rate (CAGR) of 8.1% from 2024. Within this scenario, the corporate sector emerges as a fundamental pillar, estimated at $3.77 billion by 2030 with a 7.7% CAGR. Companies are increasingly recognizing the strategic value of digital signage for optimizing internal communication, boosting productivity, and enhancing the overall office experience. The UK market is also a significant player. The UK digital signage market was estimated at $939.92 million in 2024 and is projected to reach $1,547.98 million by 2033, exhibiting a CAGR of 5.70% (2025-2033). This growth is driven by increasing advertising expenditure, social media influence, favorable government initiatives (e.g., smart city projects), and rising adoption in key sectors like retail, transportation, and education. The UK’s strong focus on digital transformation across various sectors, including retail, healthcare, and transportation, further fuels this growth. Why Invest in Digital Signage Now? The reasons for this expansion are clear: Enhanced Internal Communication: Digital signage offers a dynamic and immediate channel to inform employees, reinforce company culture, and motivate teams. Effective internal communication can lead to up to a 25% increase in employee productivity. Operational Efficiency: From meeting room management to intuitive wayfinding, digital displays optimize workflows and make environments more functional. Boosted Engagement: Whether for visitors or employees, captivating and interactive visual content grabs attention and creates a more engaging experience. Notably, 56% of internal communication teams are already considering increasing their digital signage usage. Vast Market Opportunity: A key statistic indicates that 60% of enterprises currently without digital signage plan to implement it within the next two years. This is a clear sign of a rapidly expanding market with ample room for new operators. The Software: The Heart of the Offering and the Key to Success For distributors and resellers, it’s crucial to understand that digital signage is not just about hardware. The true value lies in the Content Management System (CMS) software. A robust and intuitive CMS is what transforms simple screens into powerful communication tools. It enables centralized management, scalability across large networks, performance analytics, and the flexibility to deliver any type of dynamic content – from high-resolution images and videos to real-time data and interactive interfaces. Finding the Right Partner: What to Look For Approaching this market requires reliable partners with proven experience. If you are searching online to identify ideal suppliers and collaborators, here are some key phrases to use: “digital signage software partner UK“ “digital signage reseller program UK“ “digital signage CMS distributor UK“ “enterprise digital signage solutions partner UK“ “international digital signage partner experience“ “digital signage provider established clients“ When choosing a partner, prioritize entities that offer: Proven Experience: A long track record in the industry and deep technological know-how. Reliability and Trust: A partner with a solid reputation and an international footprint. Established Client Portfolio: Concrete proof of their ability to meet complex and scalable needs. Constant Innovation: A commitment to developing solutions based on AI, cloud, and IoT, which will ensure competitiveness over time. Comprehensive Support: Well-structured partnership programs and consistent technical and commercial support. The Opportunity for You, Distributors and Resellers Digital signage offers the opportunity to build long-term relationships with clients, providing comprehensive, high-value solutions. Partnering with a trustworthy international entity that possesses extensive industry experience and a consolidated client base means being able to offer cutting-edge products and rely on robust support for your business development. If you are ready to seize this significant opportunity and become part of the next wave of digital transformation in the UK and beyond, identifying the right technological partner is the first step. Discover Voome! You choose us for Reliability Safety Assistance BOOK A DEMO The Digital Signage Market: A Golden Opportunity for Distributors and Resellers in the UK and Beyond June 17, 2025Voome News The Digital Signage Market: A Golden Opportunity for…Read More Voome Gets a Makeover: version 8.0 is LIVE! April 17, 2025Voome News Voome Gets a Makeover: version 8.0 is LIVE!…Read More Ditch USB Drives & Boost Engagement with Voome March 7, 2025Voome Case Study Ditch USB Drives & Boost Engagement with…Read More

Voome News Voome Gets a Makeover: version 8.0 is LIVE! Voome gets a makeover: an even more intuitive and user-friendly Digital Signage experience. The needs of digital signage are constantly evolving, and at Voome, we are always ready to respond with innovation and simplicity. 0:00 / 0:00 🎧 Hear about 8.0! Voome gets a makeover: an even more intuitive and user-friendly experience The needs of digital signage are constantly evolving, and at Voome, we are always ready to respond with innovation and simplicity. Voome has always stood out for its versatility and ability to adapt to business needs, offering practical tools and effective multimedia content management. Today, with a major evolution of the platform, we have made Voome even more intuitive, modern, and functional. Discovering all the new features will be a gradual and engaging journey—here’s a first glimpse of what’s in store for you! A brand-new interface We have completely revamped the platform layout, making it more modern and clear. The new Packs & Apps menu allows you to explore all Voome’s special applications and packages more easily, helping you make the most of the platform’s features. With improved navigation and a smoother interface, it’s now even simpler to find and use the tools you need. A new welcome dashboard full of insights After logging in, you will be greeted by a new dashboard that provides a clear and immediate overview of your network: Devices status: detailed information about device status, active licenses, and recent snapshots. Content status: real-time updates on content scheduling for each monitor. Marketing news: tips on how to make the most of the platform across different business areas, including Marketing, HR, Production, Logistics, and IT. Recent items: quick access to your latest created content. Network: an intuitive infographic displaying the distribution and organization of devices. This new dashboard not only simplifies operational management but also enables more informed strategic decision-making thanks to an always up-to-date overview. Smart search with Magic Search Now you can search for content not only within the platform but also across various external repositories, enriching your projects with always relevant and updated materials. This advanced feature saves time and provides access to a much broader content database.   New media management The Media page has been completely optimized: uploading is now faster, and you can assign multiple tags to your files, making organization and retrieval easier. This allows for more efficient management of large content archives, improving workflow on the platform.   Revamped Schedule page We’ve improved filters and introduced smart links that let you quickly access a specific selection of devices, optimizing content scheduling. Now, broadcast planning is more precise and immediate.   Centralized management with the new Network page We have consolidated network management into a single page, allowing you to have everything under control at a glance. Thanks to this optimization, managing your digital infrastructure is now simpler and more efficient, reducing the time needed for administration.   Better device management The new Devices page features a refreshed interface with advanced filters and direct access to scheduled content for each device, ensuring even simpler and faster control. This means more detailed management and greater responsiveness in adapting content to each screen’s specific needs. Microsoft 365 integration: the new Excel layer With this new integration, you can display Excel files directly on screen, just like PDFs, DOCs, or PPTs, expanding your company’s communication capabilities. This is especially useful for teams working with real-time updates and dynamic documents in their corporate communication strategies.   Optimized project preview Before scheduling content on your displays, you can preview your project in the CMS editor, ensuring full control over the final result. This feature allows you to check the quality and design of your content before publication.   Voome: digital signage made even simpler Voome has always been one of the most versatile solutions for digital signage, offering an intuitive user experience and practical management tools. With these new updates, the platform is now even more accessible and able to meet the needs of businesses across various sectors, from retail to manufacturing, logistics to corporate environments. These are just some of the improvements we’ve introduced to make Voome even easier to use. Log into the platform and explore all the new features step by step—digital signage has never been this intuitive! You choose us for Reliability Safety Assistance BOOK A DEMO Voome Gets a Makeover: version 8.0 is LIVE! April 17, 2025 Voome News Voome Gets a Makeover: version 8.0 is LIVE!…Read More Digital Signage Centralizzato in Cloud: Voome, Addio Chiavette USB March 7, 2025 Voome Case Study Digital Signage Centralizzato Cloud: Voome, Addio Chiavette…Read More Ditch USB Drives & Boost Engagement with Voome March 7, 2025 Voome Case Study Ditch USB Drives & Boost Engagement with…Read More

Voome Case Study Ditch USB Drives & Boost Engagement with Voome Tired of manual digital signage updates? Discover Voome, the cloud-based solution for centralized content management. Streamline your on-screen communications, reduce costs, and enhance customer engagement with interactive features. Entering the world of on-screen communication, or digital signage, often begins with simple needs: a playlist of images and videos. However, many businesses still rely on outdated methods like USB drives for content distribution, leading to inefficiencies and lost opportunities. This manual approach not only incurs unnecessary costs and labor but also eliminates centralized control. Are you struggling with outdated digital signage solutions? The Problem: Decentralized Digital Signage Challenges Manually uploading content via USB sticks robs your company of centralized control. Headquarters lose the ability to verify content displayed at each location, increasing the risk of errors and misalignment with marketing strategies. This results in: Increased operational costs: Manual updates are time-consuming and labor-intensive. Lack of content consistency: Discrepancies between locations can damage brand image. Missed marketing opportunities: Delays in content updates hinder real-time promotions. Security risks: USB drives can introduce malware.   The Solution: Voome’s Centralized Digital Signage Platform One of the most frequent requests we receive is for centralized content management. Voome allows you to control your entire network of screens from a single, intuitive platform, transforming it into a powerful control center. Our technology ensures seamless operation from day one, thanks to certified hardware integration. Key Features and Benefits of Voome: Centralized Content Management: Control all screens from a single dashboard. Reduced Costs & Time: Eliminate manual updates and streamline workflows. Enhanced Content Consistency: Ensure your brand message is always on point. Interactive Experiences: Utilize touch screens and website integration for engaging content. Dynamic Content Integration: Leverage RSS feeds for real-time news tickers and updates. Improved Customer Engagement: Deliver relevant and timely information. Employee Communication: Keep your team informed with internal updates. Easy setup and hardware compatibility. Cloud Based digital signage. Real-World Application: RSS Feed Integration Imagine transforming your company’s blog news into a scrolling ticker at the bottom of your in-store displays or office screens. Voome makes this possible with RSS feed integration, keeping customers and employees up-to-date with the latest information.   “We were looking for a reliable solution, without daily problems. With Voome we have solved everything, using it everywhere: points of sale, offices and factories.” Conclusion: Voome is more than just a tool; it’s a comprehensive solution that simplifies, centralizes, and enhances your visual communication. By choosing Voome, you’re transforming your digital signage into a strategic asset for success. Say goodbye to USB drives and embrace the future of cloud-based digital signage. You choose us for Reliability Safety Assistance BOOK A DEMO Centralized Digital Signage: Ditch USB Drives & Boost Engagement with Voome March 7, 2025 Voome Case Study Ditch USB Drives & Boost Engagement with…Read More Discover the Latest Features in Voome’s New Release October 16, 2024 New Release Discover the Latest Features in Voome’s New Release…Read More Scopri le ultime novità dell’aggiornamento di Voome October 16, 2024 Nuova Release Scopri le ultime novità dell'aggiornamento di Voome Quali…Read More

Digital Signage, frequently known as display communication, is swiftly emerging as a vital instrument for informing and captivating employees.